BP310
2000 USD
I. OVERVIEW
The Industrial Revolution 4.0 has had a strong impact on all areas of life, changing every behavior of customers. Accordingly, new ways to approach and conquer customers were born. With 8 main topics of the FASHION MARKETING course organized by the Vietnam Fashion Model Institute, it is a comprehensive solution to help businesses and marketers understand and know how to market brands and promote fashion products in an effective way. optimization and breakthrough. The Fashion Marketing training program will give you the opportunity to explore the world of fashion communication with images, experiences, films and the language of advertising.
The course helps businesses stay ahead in the competitive race between fashion brands by equipping them with knowledge and skills in fashion marketing, practical “case studies” on the Vietnamese fashion market and other brands. Steps to develop an effective marketing plan. Let’s take a look at 8 main topics:
1. Overview of fashion marketing course
2. Outstanding trends in Fashion Marketing in the world and in Vietnam
3. Useful websites in adding knowledge about fashion marketing.
4. How to create a marketing plan for fashion brands
5. Product strategy for fashion brands
6. Pricing strategy for fashion brands
7. Distribution channel strategy for fashion brands
8. Communication strategy for fashion brands
II. TEACHING, LEARNING & ASSESSMENT METHODS
- Participating in the program, students are taught and guided by experts with many years of experience in the field of fashion business and fashion marketing. From strategic planning, ideation, organizational planning, behind-the-scenes work to performance measurement… all will be thoroughly shared from practical experiences and in-depth perspectives.
- Have the opportunity to build relationships with industry experts to demonstrate your ability throughout the study process, build a professional portfolio to make an impression in front of employers.
- Flexible application of learned knowledge and support and advice from lecturers when implementing your own fashion business plan. In addition, life stories shared by lecturer Lam Hong Lan – an expert with more than 20 years in the field of advertising and communication in many industries, including fashion, will help students gain a Practical look in the industry.
- Especially, after the course, each student will have 30 minutes of one-on-one consultation with the lecturer.
III. CAREER OPPORTUNITIES
The training program is suitable for individuals who want to access professional and practical knowledge about the fashion business, especially in the field of fashion marketing. After the program, students can immediately apply the knowledge they have learned to their own brand development plans, or pursue the following career opportunities at major fashion enterprises:
- Fashion Marketer
- Social Media Marketer – Fashion Content Management
- Public Relations/ Communications Representative – Media Representative, Director of Communications
- Event Planner/ Fashion Show Coordinator – Event management, fashion show management
- Fashion Journalist/ Editor – Editor/Fashion Journalist
- Image Consultant – Brand image consultant
- Trend Forecaster – Expert in researching and predicting fashion trends
