I. OVERVIEW

The Fashion Business Administration program is your opportunity to delve deeply into the fashion business and professionalize your brand. The program includes 8 intensive courses on fashion business administration and field visits to major fashion companies. The program focuses on the core issues of the fashion business:

• Master the mindset of a fashion brand owner with adequate knowledge, management and operation skills, enhanced creativity to shape and build your own fashion brands.
• Understand the development history and characteristics of classic design trends and styles, and pick up a style that suits the modern tastes.
• Understanding production management and taste analyzation to develop products that stand out from competitors in the same segment.
• Construct a systemetic and rigorous brand promotion and development plan.
• Operational management, profit-loss management, import-export procedure.
• Professional management and distribution of personnel, harmonizing coordination of departments.
• Pick up the trends, tastes and apply decorative arts effectively.
• Featured activities such as lesson and example analysis, and practice on realistic ideas so that trainees can develop an overall perspective and implement online sales strategies, systemetic plans to meet the business requirements of the brands and the needs of customers.